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Competitive Marketing Strategies

The following represent time-tested options that we make available to you for the successful sale of your home. They are not required, but together, they provide you with a complete program that can assure you the highest possible price for your home.


  • Place a custom KW Peterson & Associates sign on the property with appropriate rider
  • Perform a comprehensive Comparative Marketing Analysis and/or FirstStep Program
  • Submit property to all local Multiple Listing Services (MLS) covering multiple counties.
  • Marketing Search Engine Optimization to maximize home noticeability
  • Conduct a tour for the KW Peterson & Associates agents.
  • Powerful Global Media Partnerships to give you International Exposure
  • Manage an advertise program in local and national media outlets.
  • Direct Mail – Flyers/E-Flyers + Postcards
  • Notify Buyer’s Agents to share “value added” benefits features of your home.
  • Distinctive Marketing Brochures – Custom tailored for your property
  • Conduct Open House for prospects during the week and/or weekends.
  • Produce special edition of our newsletter At Home with color photographs & features.
  • Canvas centers of influence to locate prospects.
  • Monitor listing and sales activities to maintain competitive position in the marketplace.
  • Analyze alternative financing plans for prospects.
  • Follow-up on showings to obtain prospect’s reactions to home’s offerings.
  • Provide a toll free 800 number and electronic options to agents for setting appointments.
  • Provide online access to agents and prospects of all disclosure forms.
  • Provide activity reports on all showings.
  • Professional photography + Virtual Video of your property
  • Utilizing focused Social Media Marketing
  • Measure Results with Marketing Summary
  • Provide Professional Home Staging Counsel
  • Provide Online Exposure – Property Distribution: media companies and real estate focused websites consisting of over 35 sites including the following sites:
  • (Some of these sites are still undergoing development.)